Trusted by founders building real authority
Your next client is already on LinkedIn. They just don't know your name yet.
We build LinkedIn thought leadership for founders who want to be known in their industry, trusted before the first call, and chosen over the competition. Without adding another job to your plate.
Your , CapturedVoice
Founder interviews
Positioning mapping
Content That Compounds
On RepeatInbound
Founder interviews
Positioning mapping








The real problem
You know LinkedIn works. So why isn't it working for you .
You’ve tried it. Posted, paused, picked up an AI tool, dropped off again. It’s not a content problem.
It's a strategy problem.
No clear point of view. No plan to compound.
It's a voice problem.
AI-clean, but hollow. Sounds like a brochure, not you.
It's a time problem.
Consistency breaks the moment a busy month hits.
All three, actually. That's what we fix.
We don't manage your LinkedIn. We build your thought leadership.
Your voice, not ours
Every founder thinks differently. Every founder talks differently. We spend real time understanding how you actually sound when you're at your sharpest, and we protect that in everything we create. The goal is never content that sounds good — it's content that sounds like you.
Data sits behind every decision
We aren't guessing what works. We look at what your audience responds to, what topics are building traction in your space, and where the gaps are. Then we move with that.
Human first, always
Technology is a tool, not a replacement for thinking. We use it where it helps, we ignore it where it doesn't. The ideas, the voice, the strategy and the judgment behind everything we create are human. That's not going to change.
Your vision leads, we follow
We're not here to make you famous for something you don't believe in. Everything starts with where you want to go and who you want to be seen as. We build around that vision, not around what's trending.
“ThoughtLeaders helped us launch infographics across 3 personal brands at lemlist — engagement is up 34% vs our previous baseline and we’re closing inbound from posts.”

Domitille de Saint-Exupéry
CMO @ lemlist
Here's what working with us looks like.
STEP 01
We learn you
We sit with you and ask the right questions. Your experiences, your opinions, your clients’ real problems. You don’t need to prepare anything — we pull it out of you. This is where your content strategy is born.
STEP 02
We build the roadmap
STEP 03
We run it
Send a voice note. Or give us 30 minutes a week. That’s it. We write, we post, we think, we build. You get on with running your business.
“That carousel you helped with hit 65k impressions in 4 days. I literally didn’t have to touch it.”

Michel Lieben
Co-founder @ ColdIQ
Services
What we build for you.
Every piece is designed to work together. Pick what you need, or let us build the whole system.
Start with the foundation
Profile Audit
Your LinkedIn profile is your first impression for every person who Googles your name. We tell you exactly what's working, what's losing you credibility, and what to fix first.
Positioning Mapping
Before any content goes live, we figure out what you stand for, who you're talking to, and what makes your point of view worth following. Everything else is built on this.
LinkedIn Profile Optimization
We rewrite your profile from top to bottom so the right person immediately understands who you are, what you do, and why it matters to them.
Build your presence
LinkedIn Content Creation
Posts written in your voice, built around your ideas, and shaped to grow your authority with the people you actually want to reach. No recycled takes. No AI fluff.
Engagement
Showing up in the right conversations is half the game. We handle strategic commenting and engagement so your name stays visible and your profile keeps growing.
Topical Authority Building
We don't just post content. We build a body of work that makes you the go-to name for a specific topic. Long-game positioning that compounds.
Grow beyond LinkedIn
Lead Magnet Creation
Turn your audience into actual contacts. We create resources your ideal clients want badly enough to hand over their details for.
Newsletter Management
Stay in your audience's inbox with content that's actually worth reading. We write, design, and send it. You stay top of mind without lifting a finger.
Inbound Leads Generation
The outcome everything is building toward — a LinkedIn presence that brings opportunities to you, so you spend less time pitching and more time choosing.
Go further, faster
Social Selling & Cold Outreach
When you want to be proactive, we build and run outreach sequences that don't feel like spam. The best cold DM is one that doesn't feel cold at all.
Prospect Hunting via Sales Navigator
We find the exact people you should be talking to and serve them up ready for outreach. No guessing, no wasted time, no irrelevant leads.
LinkedIn Advertising
Ads that carry your voice and your positioning when you want to accelerate reach or promote something specific. Not generic awareness — targeted influence.
Analytics & Reporting
You should always know what's working and why. We track the numbers that matter and give you clear, plain-English reports so decisions are easy.
The bigger picture
Personal Branding for Corporates
Building thought leadership for a leadership team or rolling out personal branding across an organisation. People trust people, not logos.
Company Page Management
Your company page should do more than sit there. We keep it active, on-brand, and aligned with everything your personal profile is building.
Book & Long-Form IP Planning
If you have a book, a framework, or a big idea that deserves more than a post, we help you plan and structure it into IP that lasts.
Personal Branding Consulting
You want to do it yourself, but you want the strategy to be right. We work with you as a thinking partner to sharpen positioning, ideas, and execution.
Why founders choose us
A few honest reasons this works.
Voice
Content that actually sounds like you
We've worked with enough AI-generated content to know exactly what it feels like to read it. Generic. Safe. Forgettable. We go deep into how you think and talk — so the work sounds like you on a good day, not a language model doing an impression of you.
Ideas
Angles your competitors can't copy
Most LinkedIn content is recycled — same frameworks, same takes. We find angles and ideas specific to you and relevant to your audience. That's what makes people stop scrolling.
Time
30 minutes a week. That's it.
You're running a company. You don't have two hours a week for content. You have 30 minutes — maybe a voice note on the way to a meeting. Our process is built around that reality.
The Bigger Picture
A system, not a posting habit
LinkedIn posts are just one piece. We build the lead magnets that convert your audience into contacts and the newsletters that keep you in their inbox. Thought leadership isn't a platform — it's a system.
Done-for-you
Visual content that stops the scroll
We build your visual identity, refresh your profile, and ship a steady stream of carousels, infographics, and illustrations. A taste of our portfolio:
Real results
Content from our clients & community
“Working with ThoughtLeaders has been a step-change. Their system lets us share our insights at scale and start meaningful conversations with the exact people we want to sell to.”

Eduardo Mendes
Managing Partner @ Harpoon
NayaOne — Case study
Known before the call
We turned a quiet founder profile into the go-to voice in fintech — inbound replaced cold outreach inside one quarter.
Harpoon — Case study
Inbound on repeat
Positioning, profile and a real point of view — buyers started showing up to the first call already sold on the founder.
Primelis — Case study
9 leaders, 1 narrative
We scaled thought leadership across the leadership team — one consistent voice, multiple credible signals in the market.
fREE
Get the full case-study pack
See how we built thought leadership ecosystems for founders across SaaS, services and fintech — every play, in one PDF.
FAQ
Frequently asked questions
More questions? Email hello@thoughtleaders.com
An in-house team takes 3–6 months to ramp, costs 4–6× more, and rarely has the LinkedIn-specific pattern recognition our team has built across 80+ B2B brands. We slot in this week.
Every deliverable goes through a structured revision loop. If something misses, we rework it — same week. Our retention rate stays above 90% because we treat your voice as the brief, not a guess.
A 60-minute kickoff call, access to your LinkedIn profile, and a quick walk-through of your offer. We handle strategy, copy, design, scheduling and outbound from there.
Weekly content batches, monthly strategy reviews, and a Slack channel with your dedicated strategist. You approve in-platform; we publish, track, and pass warm leads back to your team.
It’s a fit if you sell to decision-makers on LinkedIn (B2B SaaS, agency, services), have an offer that’s working, and want to compress your sales cycle with content + warm outbound.
You don’t need volume — you need consistency and quality. Most clients post 3–5× per week. The signal compounds: more impressions → more profile visits → more inbound → more replies on cold.
Visual posts get 2–3× more dwell time and saves than plain text on LinkedIn in 2025. They’re also screenshotted, shared, and quoted — which compounds your reach far beyond the original post.
If LinkedIn isn't building your reputation right now, it's justsitting there.
Every month you’re not known, someone else in your space is getting known instead. That gap is real, and it compounds. The good news: it doesn’t take long to flip once the right pieces are in place.
Book a free audit call with us. We’ll look at where you are, what’s missing, and what it would take to actually make this work for you.
30 minutes. Free. No obligation. No pitch deck, no pressure — just an honest conversation about whether we’re the right fit.
Last 30 days
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Last 30 days
+412%
Profile visits