Trusted by founders building real authority

Your next client is already on LinkedIn. They just don't know your name yet.

We build LinkedIn thought leadership for founders who want to be known in their industry, trusted before the first call, and chosen over the competition. Without adding another job to your plate.

Your , CapturedVoice

Founder interviews

Positioning mapping

Profile optimization

Content That Compounds

LinkedIn posts in your voice
Lead magnets
Topical authority

On RepeatInbound

Warm DMs & replies
Newsletter nurture
Booked calls

Founder interviews

Positioning mapping

Profile optimization
LinkedIn posts in your voice
Lead magnets
Topical authority
Warm DMs & replies
Newsletter nurture
Booked calls
A few B2B businesses we’ve helped

The real problem

You know LinkedIn works. So why isn't it working for you .

You’ve tried it. Posted, paused, picked up an AI tool, dropped off again. It’s not a content problem.

It's a strategy problem.

No clear point of view. No plan to compound.

It's a voice problem.

AI-clean, but hollow. Sounds like a brochure, not you.

It's a time problem.

Consistency breaks the moment a busy month hits.

All three, actually. That's what we fix.

How we think

We don't manage your LinkedIn. We build your thought leadership.

A lot of agencies have a process. We have a set of beliefs that shape everything we do. Here’s what they are.

Your voice, not ours

Every founder thinks differently. Every founder talks differently. We spend real time understanding how you actually sound when you're at your sharpest, and we protect that in everything we create. The goal is never content that sounds good — it's content that sounds like you.

Data sits behind every decision

We aren't guessing what works. We look at what your audience responds to, what topics are building traction in your space, and where the gaps are. Then we move with that.

Human first, always

Technology is a tool, not a replacement for thinking. We use it where it helps, we ignore it where it doesn't. The ideas, the voice, the strategy and the judgment behind everything we create are human. That's not going to change.

Your vision leads, we follow

We're not here to make you famous for something you don't believe in. Everything starts with where you want to go and who you want to be seen as. We build around that vision, not around what's trending.

“ThoughtLeaders helped us launch infographics across 3 personal brands at lemlist — engagement is up 34% vs our previous baseline and we’re closing inbound from posts.”

Domitille de Saint-Exupéry

CMO @ lemlist

Here's what working with us looks like.

STEP 01

We learn you

We sit with you and ask the right questions. Your experiences, your opinions, your clients’ real problems. You don’t need to prepare anything — we pull it out of you. This is where your content strategy is born.

STEP 02

We build the roadmap

We map out your positioning, your content angles, and your long game. This isn’t a content calendar — it’s a plan to make you the most credible name in your space, built on ideas that are actually yours.

STEP 03

We run it

Send a voice note. Or give us 30 minutes a week. That’s it. We write, we post, we think, we build. You get on with running your business.

“That carousel you helped with hit 65k impressions in 4 days. I literally didn’t have to touch it.”

Michel Lieben

Co-founder @ ColdIQ

Services

What we build for you.

Every piece is designed to work together. Pick what you need, or let us build the whole system.

Start with the foundation

Profile Audit

Your LinkedIn profile is your first impression for every person who Googles your name. We tell you exactly what's working, what's losing you credibility, and what to fix first.

Positioning Mapping

Before any content goes live, we figure out what you stand for, who you're talking to, and what makes your point of view worth following. Everything else is built on this.

LinkedIn Profile Optimization

We rewrite your profile from top to bottom so the right person immediately understands who you are, what you do, and why it matters to them.

Build your presence

LinkedIn Content Creation

Posts written in your voice, built around your ideas, and shaped to grow your authority with the people you actually want to reach. No recycled takes. No AI fluff.

Engagement

Showing up in the right conversations is half the game. We handle strategic commenting and engagement so your name stays visible and your profile keeps growing.

Topical Authority Building

We don't just post content. We build a body of work that makes you the go-to name for a specific topic. Long-game positioning that compounds.

Grow beyond LinkedIn

Lead Magnet Creation

Turn your audience into actual contacts. We create resources your ideal clients want badly enough to hand over their details for.

Newsletter Management

Stay in your audience's inbox with content that's actually worth reading. We write, design, and send it. You stay top of mind without lifting a finger.

Inbound Leads Generation

The outcome everything is building toward — a LinkedIn presence that brings opportunities to you, so you spend less time pitching and more time choosing.

Go further, faster

Social Selling & Cold Outreach

When you want to be proactive, we build and run outreach sequences that don't feel like spam. The best cold DM is one that doesn't feel cold at all.

Prospect Hunting via Sales Navigator

We find the exact people you should be talking to and serve them up ready for outreach. No guessing, no wasted time, no irrelevant leads.

LinkedIn Advertising

Ads that carry your voice and your positioning when you want to accelerate reach or promote something specific. Not generic awareness — targeted influence.

Analytics & Reporting

You should always know what's working and why. We track the numbers that matter and give you clear, plain-English reports so decisions are easy.

The bigger picture

Personal Branding for Corporates

Building thought leadership for a leadership team or rolling out personal branding across an organisation. People trust people, not logos.

Company Page Management

Your company page should do more than sit there. We keep it active, on-brand, and aligned with everything your personal profile is building.

Book & Long-Form IP Planning

If you have a book, a framework, or a big idea that deserves more than a post, we help you plan and structure it into IP that lasts.

Personal Branding Consulting

You want to do it yourself, but you want the strategy to be right. We work with you as a thinking partner to sharpen positioning, ideas, and execution.

Why founders choose us

A few honest reasons this works.

Voice

Content that actually sounds like you

We've worked with enough AI-generated content to know exactly what it feels like to read it. Generic. Safe. Forgettable. We go deep into how you think and talk — so the work sounds like you on a good day, not a language model doing an impression of you.

Ideas

Angles your competitors can't copy

Most LinkedIn content is recycled — same frameworks, same takes. We find angles and ideas specific to you and relevant to your audience. That's what makes people stop scrolling.

Time

30 minutes a week. That's it.

You're running a company. You don't have two hours a week for content. You have 30 minutes — maybe a voice note on the way to a meeting. Our process is built around that reality.

The Bigger Picture

A system, not a posting habit

LinkedIn posts are just one piece. We build the lead magnets that convert your audience into contacts and the newsletters that keep you in their inbox. Thought leadership isn't a platform — it's a system.

Done-for-you

Visual content that stops the scroll

We build your visual identity, refresh your profile, and ship a steady stream of carousels, infographics, and illustrations. A taste of our portfolio:

Real results

Content from our clients & community

“Working with ThoughtLeaders has been a step-change. Their system lets us share our insights at scale and start meaningful conversations with the exact people we want to sell to.”

Eduardo Mendes

Managing Partner @ Harpoon

NayaOne — Case study

Known before the call

We turned a quiet founder profile into the go-to voice in fintech — inbound replaced cold outreach inside one quarter.

Harpoon — Case study

Inbound on repeat

Positioning, profile and a real point of view — buyers started showing up to the first call already sold on the founder.

Primelis — Case study

9 leaders, 1 narrative

We scaled thought leadership across the leadership team — one consistent voice, multiple credible signals in the market.

fREE

Get the full case-study pack

See how we built thought leadership ecosystems for founders across SaaS, services and fintech — every play, in one PDF.

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FAQ

Frequently asked questions

More questions? Email hello@thoughtleaders.com

Why shouldn't I just hire a full-time content team?

An in-house team takes 3–6 months to ramp, costs 4–6× more, and rarely has the LinkedIn-specific pattern recognition our team has built across 80+ B2B brands. We slot in this week.

What happens if I don't like the content?

Every deliverable goes through a structured revision loop. If something misses, we rework it — same week. Our retention rate stays above 90% because we treat your voice as the brief, not a guess.

What do you need from me to get started?

A 60-minute kickoff call, access to your LinkedIn profile, and a quick walk-through of your offer. We handle strategy, copy, design, scheduling and outbound from there.

What does the engagement look like week to week?

Weekly content batches, monthly strategy reviews, and a Slack channel with your dedicated strategist. You approve in-platform; we publish, track, and pass warm leads back to your team.

How do I know if this service is right for me?

It’s a fit if you sell to decision-makers on LinkedIn (B2B SaaS, agency, services), have an offer that’s working, and want to compress your sales cycle with content + warm outbound.

Do I really need that much content?

You don’t need volume — you need consistency and quality. Most clients post 3–5× per week. The signal compounds: more impressions → more profile visits → more inbound → more replies on cold.

Why invest specifically in infographics and carousels?

Visual posts get 2–3× more dwell time and saves than plain text on LinkedIn in 2025. They’re also screenshotted, shared, and quoted — which compounds your reach far beyond the original post.

If LinkedIn isn't building your reputation right now, it's justsitting there.

Every month you’re not known, someone else in your space is getting known instead. That gap is real, and it compounds. The good news: it doesn’t take long to flip once the right pieces are in place.

Book a free audit call with us. We’ll look at where you are, what’s missing, and what it would take to actually make this work for you.

30 minutes. Free. No obligation. No pitch deck, no pressure — just an honest conversation about whether we’re the right fit.

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Last 30 days

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