SaaS founder
Founder & CEO, Series A B2B SaaS
3.4×
profile views
first 90 days
Illustrative, typical range for a first-quarter programme
Dubai · ThoughtLeaders
LinkedIn Thought Leadership Agency for B2B Founders & Executives
Your next client is already on LinkedIn. They just don’t know your name yet.
We don't manage your LinkedIn. We build your thought leadership. ThoughtLeaders is a LinkedIn thought leadership agency for B2B founders and executives. You give us about 30 minutes a week on a call or a voice note. We turn it into positioning, posts, comments and a reason for your buyers to already trust you before they ever book a meeting.
Book your free audit call30 min · Free · No pitch deck
Could be anyone
We hired two senior people last quarter and both of them failed. Not because they were bad.
Because I wrote the job description for the org chart I wanted in 18 months, not the one we actually have.
Founders and executives in
- B2B SaaS
- Fintech
- Healthcare & MedTech
- Legal
- Consulting
- Real estate
- Manufacturing
- Hospitality
What buyers say · market research
- of B2B decision-makers trust thought leadership more than marketing materials to judge a company's capabilities
- 73%1
- of decision-makers are more receptive to outreach from a company that consistently publishes high-quality thought leadership
- 90%1
- of decision-makers say good thought leadership makes them willing to pay a premium
- 60%1
What a result looks like
One number per card, the period it covers and where it came from. Pipeline, meetings and reputation, never impressions.
Fintech COO
Chief Operating Officer, Payments fintech, Dubai
11
inbound conversations from LinkedIn
months 4–6
Illustrative
Agency owner
Managing Director, B2B growth agency
2 of 5
new retainers sourced from LinkedIn
first 6 months
Illustrative
MedTech VP
VP Commercial, MedTech scale-up
+180%
post engagement rate
90 days
Illustrative
Law firm partner
Managing Partner, Commercial law firm, DIFC
4
referral introductions credited to LinkedIn
first 6 months
Illustrative
Consulting founder
Founder, Strategy consultancy
6
speaking and podcast invitations
first year
Illustrative
Items marked Sample are anonymised, illustrative examples written to typical industry ranges. They are not client results.
You can tell when it's AI
Most founders who try LinkedIn don't fail at writing. They fail at sounding like themselves. A tool fills the gap, the posting restarts, and the feed fills up with something clean, competent and completely anonymous.
Here are the same two minutes of a founder’s thinking, written twice.
The version a tool writes
🚀 Excited to share some thoughts on leadership!
“Excited to share” — nobody has ever said this out loud.
In today's fast-paced business world, company culture is more important than ever.
Which business world? Yours has a name, a market and a competitor who just raised.
Here's the thing: culture isn't just about perks — it's about people.
“Isn't just X, it's Y.” The sentence that means nothing twice.
3 lessons I've learned: → Listen more than you speak → Lead with empathy → Empower your team
Empathy is not a lesson you learned. It's a word you reached for.
Let that sink in.
“Let that sink in.” You are telling a stranger to be impressed.
What's your take? 👇
Asking for a take is asking strangers to do your thinking for you.
Illustrative example. Not a client post.
The version we write, from your call
We lost our best engineer because I scheduled standup for 7am.
She told me in the exit interview. Not the pay. Not the roadmap. The standup. She had a school drop-off at 7.40 and she'd spent five months quietly failing at both jobs rather than ask me to move a meeting.
I'd copied the 7am standup from a blog post about high-performing teams.
We moved it to 10. Nobody has left since.
Most of what you call culture is a list of things you copied from someone else and never questioned.
Illustrative example. Not a client post.
The first post could belong to anyone. The second could only belong to one person. That difference is the entire job.
Why it happens: strategy, voice and time
It is never one thing. It is three, and they fail together.
- Strategy. You post about whatever you were thinking about on Sunday night. Nothing compounds, because nothing connects. See how we build your positioning first.
- Voice. The draft is clean and says nothing only you could say. That is the gap our LinkedIn ghostwriting agency exists to close.
- Time. You manage five weeks of consistency, then a quarter ends and the posting stops. Done-for-you commenting and publishing keeps it running when your month gets loud.
Your week is 30 minutes. Ours is the rest of it.
You talk. We do everything after that.
Your week — 30 min
30min
- One 20-minute interview call, or a voice note if you're travelling. We ask the questions. You answer like you would in a meeting.
- About 10 minutes approving drafts in one place. Nothing goes live without your yes.
Our week
- 01
Pull the ideas out of your call
And sort them against your positioning.
- 02
Write the week's short-form posts
In your voice, using your words and your numbers.
- 03
Write the long-form piece
And the newsletter issue if your plan includes one.
- 04
Send drafts for approval
With the reasoning attached, so you know why each post exists.
- 05
Publish on schedule
At the times your buyers are actually reading.
- 06
Comment on your buyers' and peers' posts
As you, not as a bot.
- 07
Reply to comments on your own posts
And flag the ones worth a DM.
- 08
Track what landed
And bring it to the monthly session.
Your first 90 days
Day 0
Audit call
We read your profile before we speak, then tell you what we'd fix first.
Week 1
Positioning
What you should be known for, the topics you'll own, and the voice guide your writer works from.
Weeks 2–4
Profile and first posts
Your profile rewritten around your positioning, your pinned pillar post, and posting begins.
Month 2
Rhythm
Engagement running, the first month of analytics, and the plan adjusted to what worked.
Month 3+
Compounding
Usually when inbound starts. Anyone promising week-three pipeline is selling you reach.
Weeks 2–4 includes your profile rewritten around your positioning.
What a LinkedIn thought leadership agency actually builds
Three layers, in order. You can start at any one, but they only compound in sequence.
Foundation
Know what you should be known for
Positioning before posting. We decide the claim you can defend, the three or four topics you'll own, and how your profile reads to someone deciding whether to reply.
- LinkedIn personal branding agency
Know what you should be known for
- Executive LinkedIn profile optimization
A profile that reads like a decision
Presence
Sound like you, every week, without writing
The posts, the comments and the long-form. This is where most of the month's work sits, and it's our flagship.
- LinkedIn ghostwriting for founders Flagship
Your voice, written weekly
- LinkedIn engagement management
Comments and replies, as you
- LinkedIn newsletter ghostwriting
A newsletter your buyers subscribe to
- Thought leadership book ghostwriting
Turn your thinking into long-form IP
Pipeline
Turn attention into conversations
Lead magnets your buyers actually download, warm-lead tracking, and paid amplification of the posts that already worked.
- LinkedIn lead generation for founders
Attention turned into conversations
- LinkedIn advertising agency
Amplify the posts that already worked
Buying for a leadership team rather than one person: one narrative across several executives, with governance and approvals built in. That’s corporate personal branding and LinkedIn company page management.
What changed, and how long it took
Founder & CEO, Series A B2B SaaS
From occasional posts to a weekly point of view buyers quote back
- Posts per month
- 2 to12
- Profile views / 90 days
- 1,100 to3,740
- Inbound conversations / quarter
- 1 to9
“Prospects now arrive having read three of my posts.”
SaaSLinkedIn GhostwritingPersonal Branding
Leadership team, payments fintech, Dubai
Three executives, one narrative, and a compliance process that didn't slow anything down
- Executives publishing weekly
- 0 to3
- Compliance turnaround
- 10 days to48 hours
- Partnership enquiries / quarter
- 2 to7
“Compliance signs off faster because the boundaries were agreed on day one.”
FintechPersonal Branding for Corporates
Founding partner, strategy consultancy
A consultancy partner who now gets introduced before the pitch
- Average deal size
- USD 40K toUSD 65K
- Referral introductions / half-year
- 1 to5
- Newsletter subscribers
- 0 to1,450
“The work filters out small projects before they reach my inbox.”
Professional ServicesNewsletter Ghostwriting
Items marked Sample are anonymised, illustrative examples written to typical industry ranges. They are not client results.
What the rewrite reads like
A founder's profile, before and after. The first versions aren't badly written. They're interchangeable. The second versions are specific enough to be wrong, which is why they get read.
I help mid-market CFOs replace three finance tools with one. 11 years doing it badly before we got it right.
Illustrative example. Not a client profile.
Most finance teams don't have a software problem. They have four systems that each tell the truth about a different week.
Illustrative example. Not a client profile.
Us, and a small team we train. Not a queue of freelancers you never meet.
We don't manage your LinkedIn. We build your thought leadership.
Who actually writes your posts
From the foundersDubai
We started ThoughtLeaders because we kept meeting founders with genuinely original thinking and a feed that read like a press release. The thinking was never the problem. Getting it out of their head and onto the page every week, in their own words, was.
So that's the whole company. One call a week with you, and a team whose only job is to make sure the person reading your post can tell it was you.
If we're not the right fit, we'll say so on the call rather than sell you a retainer.
ZubairCo-founder, ThoughtLeaders
NomanCo-founder, ThoughtLeaders
Book your free audit call30 min · Free · No pitch deck
Pricing, published
From $1,500 a month. Three packages, all with the same profile and positioning work, scaling on volume, engagement and lead generation.
- The Presence — $1,500/mo (AED 5,510). Show up consistently and look the part.
- The Authority — $3,500/mo (AED 12,855). Build real category authority and engagement. Most clients start here.
- The Accelerator — $6,500/mo (AED 23,870). Turn LinkedIn into an active lead-generation asset.
3-month minimum, then month to month with 30 days' notice. Prices exclude VAT (5% for UAE-based clients).
You approve every post. If we’re not the right fit, we’ll tell you on the call.
Book your free audit call30 min · Free · No pitch deckCompare the LinkedIn ghostwriting packages
Who this works for
Right for you if
- You're a founder, CEO or senior executive at a B2B company, and your buyers are on LinkedIn.
- Your deals are considered and relationship-led, so being known before the first call changes the outcome.
- You have real opinions about your market and no time to write them down.
- You can give us 30 focused minutes a week, reliably.
- You're willing to wait a quarter for inbound rather than a fortnight.
Not for you if
- You want volume for its own sake and don't mind who wrote it.
- You need leads this month. Hire an outbound team instead.
- You can't approve anything without three rounds of committee.
- You're job hunting and need a CV-style profile. A resume writer will serve you better.
- Your budget is under $1,500 a month. Our free Profile Auditor and 10-day email course are genuinely useful, and free.
Free
Master LinkedIn in 10 days
One short lesson a day, written by Zubair and Noman. The same sequence we walk clients through in onboarding.
- Day 1–3: your positioning and your profile.
- Day 4–7: what to post, and the hooks that earn the second line.
- Day 8–10: engagement, and turning readers into conversations.
Master LinkedIn in 10 days10 lessons · Email course
Questions founders ask before the first call
It decides what you should be known for, writes and publishes content in your voice, and engages with your buyers on your behalf. In practice: positioning, profile, posts, comments, newsletter and lead magnets, from about 30 minutes of your time a week.
Management is maintenance, and you can measure it in posts published. Thought leadership is deciding the argument you're making in your market and making it consistently until buyers associate it with you. You measure that in who calls you, and what they already believe when they do.
About 30 minutes a week: one 20-minute interview call or voice note, and roughly 10 minutes approving drafts. Onboarding week is longer, about 90 minutes, because that's where positioning and your voice guide get built.
That's the whole product. Your writer builds a voice guide from your interviews: the phrases you actually use, the ones you never would, and the claims you refuse to make. You approve every post, so a draft that doesn't sound like you never gets published.
For research, transcription and sorting ideas, yes. For the writing, no. A person writes every post from your interview, and a second person edits it against your voice guide. The tools average everything toward the middle, and the middle is where nobody remembers you.
From $1,500 a month. See exactly what each package includes. Most clients start on The Authority at $3,500 a month.
Profile and positioning change immediately. Consistent reach usually takes 6 to 8 weeks. Inbound conversations typically start in month 3. Months, not weeks. Anyone quoting faster is counting impressions.
Yes. Every post, every comment template, every lead magnet. Nothing publishes on a schedule you haven't seen.
Yes. 3-month minimum, then month to month with 30 days' notice. Pause for up to one month a year, with 14 days' notice. The minimum term extends by the pause.
Yes. Corporate personal branding runs one narrative across several executives, each with their own voice, plus the approval workflow your comms or legal team needs.
Still have a question? Email us, or book your free audit call.
Thirty minutes, and a straight answer
We read your profile before the call. You'll leave with the three things we'd change first, whether or not you hire us.
We read your profile first.
Your headline, your About section and your last twenty posts, before we speak. You don't need to prepare anything.
You do most of the talking.
What you sell, who you need in the room, what you've already tried and why it stopped.
You leave with a plan, or a straight no.
If we're not the right fit, we'll tell you on the call and point you somewhere better. We'd rather lose the retainer than take an account we can't make work.
Book your free audit call30 min · Free · No pitch deck
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Based in Dubai, working with founders across the UAE, Europe and the US. LinkedIn agency in Dubai →