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No. 01 · The blog
This is the ThoughtLeaders LinkedIn thought leadership blog: what we’ve learned building positions for B2B founders and executives, written to be useful whether you hire us or do it yourself. Prices are real numbers, not ranges we invented. Where we don’t know something, we say so. Where our own interest is in play, we tell you before you read it.
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Zubair and Noman, plus the writers on our team, all of whom work on live client accounts. Every post carries a byline, a “last updated” date, and a link to the author’s page. Nothing here is published anonymously or by a freelancer who has never run an account.
Three rules we hold ourselves to, because this is a blog published by an agency:
We publish our own prices. Any post about cost shows our three packages and the market ranges around them, so you can see where we sit.
We disclose when we’re in the comparison. If a post ranks or compares agencies and we’re one of them, that’s stated in the first screen, not a footnote.
We date the data. External figures carry their source and the month we checked them. Cost articles are refreshed every quarter.
Comparison · 11 min read
ThoughtLeaders publishes this list and is on it. Seven agencies state a UAE connection and a LinkedIn writing service on their own sites, and the right one depends on budget, language and whether you want PR alongside the posts.
Zubair & Noman
Comparison · 11 min read
ThoughtLeaders publishes this list and is on it. Seven agencies state a UAE connection and a LinkedIn writing service on their own sites, and the right one depends on budget, language and whether you want PR alongside the posts.
Zubair & Noman
Guide · 10 min read
A strong CEO LinkedIn profile makes a claim in the headline, argues it in About, proves it in Featured and shows it's current in the activity feed. Here are the six parts, with a weak and a strong version of each.
Zubair & Noman
Guide · 10 min read
LinkedIn personal branding takes three to six months to produce conversations you can trace to your posts, and six to twelve to move pipeline. Reach and profile views can move within the first month.
Zubair & Noman
Guide · 14 min read
To run LinkedIn ads you need a Company Page, an ad account, an objective, an audience of at least 300 members and a budget of at least $10 a day. A founder's lowest-risk start is a post that already worked organically, run as a Thought Leader Ad or a boost.
Zubair & Noman
Guide · 12 min read
A LinkedIn commenting strategy for executives is a named list of 20 to 30 accounts, about 15 minutes on four days a week, and one rule: every comment adds something the post left out.
Zubair & Noman
Guide · 10 min read
A LinkedIn content strategy for CEOs turns what already happens in your week into two or three posts that argue one position to one audience, on a rhythm you can keep in your worst month.
Zubair & Noman
Guide · 13 min read
LinkedIn for lawyers works when you write about decisions, process and published law, and keep clients, unqualified results and readers' own facts out of it. Here is where the conduct rules draw the lines, and what to post inside them.
Zubair & Noman
Comparison · 10 min read
Use AI tools if you enjoy writing, already know your position, and will spend a few hours a week editing. Hire a LinkedIn ghostwriter when your time is the constraint, or when AI drafts keep coming back sounding like everyone else's.
Zubair & Noman
Guide · 13 min read
LinkedIn ghostwriting in the UAE costs about AED 1,500 to AED 6,500 a month from local providers and about AED 4,800 to AED 29,400 from specialist agencies in 2026. Most of the gap is explained by what comes with the posts: positioning, voice capture and engagement.
Zubair & Noman
Guide · 11 min read
A LinkedIn positioning strategy is one decision with three parts: what you'll be known for, which buyers should know it, and the three to five topics you'll keep returning to until they connect those topics with your name.
Zubair & Noman
Comparison · 14 min read
PR earns you what other people say about you. LinkedIn personal branding is what you say yourself, every week, to the people who buy from you. Most UAE executives need both, and the real decision is which comes first.
Zubair & Noman
Guide · 13 min read
To turn LinkedIn posts into a book, keep only the ideas that held up, find the one argument they share, outline chapters around it, and write the material posts never had room for. Plan for about a year to a finished manuscript.
Zubair & Noman
Each category exists to answer a real question a founder asks before, during or instead of hiring someone. Each one also points at the page that sells the matching work, which is stated here rather than hidden.
Real numbers for LinkedIn ghostwriting and personal branding: our packages, freelancer rates, agency retainers, in-house salaries, and the same question answered in dirhams for the UAE. Refreshed quarterly, with the year in the title.
Supports LinkedIn ghostwriting packages
Agency against freelancer against an in-house hire against an AI tool. What to ask a ghostwriter before you sign. When not to hire anyone. Written to be useful even when the answer is “not us”.
Supports LinkedIn ghostwriting for founders
Choosing what you’ll be known for, content pillars that hold up for a year, topical authority, and what “thought leadership” means once you remove the word from the sentence.
Supports LinkedIn personal branding agency
How to sound like yourself at volume, why AI drafts read the way they do, who owns a ghostwritten post, and where the ethical line actually sits.
Supports LinkedIn ghostwriting for founders
Commenting strategy for executives, turning readers into conversations, lead magnets that get downloaded, and running Thought Leader Ads on posts that already worked organically.
Supports LinkedIn engagement management, content-led lead generation and LinkedIn advertising agency
Running several executives at once: one narrative in many voices, approvals with comms and legal, employee advocacy, and whether to post from the company page or the founder’s profile.
Supports corporate personal branding and LinkedIn company page management
What LinkedIn looks like from here: UAE usage data, dirham pricing, the split regional working week, Arabic and English, and how Gulf buyers decide. The thinnest search results we found anywhere, and the ones we’re most useful on.
Supports LinkedIn agency in Dubai and LinkedIn ghostwriting in Dubai
How often do you publish? Two posts a week through launch, then weekly. Cost and data posts are refreshed quarterly rather than republished as new.
Can I republish or quote this? Quote freely with a link back. Don’t republish a post in full. If you want to reprint something for an internal deck or a newsletter, email us and we’ll usually say yes.
Do you accept guest posts or link exchanges? No. Every post here is written by someone who works on client accounts.
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