Fintech COO
Chief Operating Officer, Payments fintech, Dubai
11
inbound conversations from LinkedIn
months 4–6
Illustrative
Strategy
LinkedIn Personal Branding Agency for Founders & CEOs
We're a LinkedIn personal branding agency that starts with positioning, not posting. First we decide what you should be known for, which topics you'll own and which you'll leave alone. Then your profile, your content and your engagement all argue the same thing, month after month, until the market agrees.
- A positioning map: your claim, your territory, your three to five topics
- A topical authority plan that compounds instead of scattering
- A voice guide, so the position sounds like you saying it
Book your free audit call30 min · Free · No pitch deck
You approve everything before it's published. If we're not a fit, we'll say so on the call.
Or score your profile first with the free LinkedIn profile audit
Positioning is included in all three packages, from $1,500/month. Compare plans
Could be anyone
We hired two senior people last quarter and both of them failed. Not because they were bad.
Because I wrote the job description for the org chart I wanted in 18 months, not the one we actually have.
Last updated:
Founders and executives in
- B2B SaaS
- Fintech
- Healthcare & MedTech
- Legal
- Consulting
- Real estate
- Manufacturing
- Hospitality
What buyers say · market research
- of B2B decision-makers trust thought leadership more than marketing materials to judge a company's capabilities
- 73%1
- of decision-makers are more receptive to outreach from a company that consistently publishes high-quality thought leadership
- 90%1
- of decision-makers say good thought leadership makes them willing to pay a premium
- 60%1
What a LinkedIn personal branding agency actually does
A LinkedIn personal branding agency decides what you should be known for, then makes every public signal you send argue for it. Positioning first, then the profile, then content and engagement in that order.
The common failure is doing it backwards. A founder starts posting, gets a few good weeks, and ends up with a feed of unrelated subjects: hiring one week, a conference photo the next, a product note after that. Volume goes up. Recognition doesn’t, because there’s nothing for anyone to remember you for.
Personal branding is not a headshot, a colour palette or a tagline. On LinkedIn it’s one sentence a buyer can repeat about you when you’re not in the room. Our job is to choose that sentence with you, then prove it in public until people say it back.
Who this is for, and who it isn't
Right for you if
- You're a founder, CEO or senior executive, and your company sells to businesses
- You already have expertise and no idea which part of it to lead with
- You've been posting for months and nobody can describe what you're about
- You're willing to take a position competitors will publicly disagree with
- You're entering a market, raising, or selling something that needs trust before the first call
Not for you if
- You want reach from whatever is trending this week. Positioning narrows on purpose.
- You want a logo, a photo shoot and a brand book. That's a different kind of agency, and a good one is worth hiring.
- You want us to invent a point of view you don't hold
- You want to be known for everything. Everything means nothing.
Positioning mapping
Positioning mapping is our signature step, and the thing most LinkedIn agencies skip. It's one 90-minute session plus a written map you sign off before any content is produced.
What the session covers
- What you sell and who signs. The buying committee, the deal size, the length of the cycle, and the objection that kills deals.
- What you believe that your market doesn’t. The opinion you’d defend in a room of competitors. This is the spine of the whole program, and it’s the question founders find hardest.
- Your proof. The things you’ve personally seen that let you make the claim. Not credentials. Scars.
- What the territory is already crowded with. We read your five nearest competitors’ last 90 days of posts before the session, so we know which ground is taken.
- What you’ll leave alone. The subjects you’ll stop posting about, even when they’d perform. Topics you decline are part of the position.
What the map contains
- The claim. One sentence, in plain words, that a buyer could repeat. No adjectives.
- The territory. The slice of your market where the claim is credible and not already owned.
- Three to five topics you’ll return to until the market associates them with your name, each with the proof you hold and the buyer question it answers.
- The anti-topics. What you won’t cover, and why.
- The voice note. How the claim sounds in your words, pulled verbatim from the recording.
- The twelve-month arc. What you argue first, what you earn the right to argue later.
Strategy-only consulting
Some founders want the plan and intend to write it themselves. That’s a legitimate way to buy this.
A strategy-only engagement delivers the positioning map, the topic clusters, the twelve-month arc, your voice guide, a rewritten profile, and a working session with whoever will write the posts, which is sometimes the founder and sometimes an in-house marketer. After that you run it.
Two honest notes. First, most founders who buy the plan alone stop posting within three months, because the plan was never the hard part. Second, if the writing is the thing that keeps not happening, buy the writing: LinkedIn ghostwriting exists for exactly that failure mode.
Strategy-only engagements are available on a fixed monthly fee.
What's included, and how the first month runs
Included in every package, from month one
- The positioning session and the written map
- A paid profile audit and rewrite, covered in full on our page about rewriting your LinkedIn profile around your positioning
- Your voice guide, built from a recorded interview
- Topic clusters and the twelve-month arc
- One pinned pillar post that states the claim plainly
- The monthly report described below
How the first month runs
- Day 0: we read your profile, your last 90 days and your five closest competitors. Baseline analytics screenshotted.
- Week 1: positioning session, then the map drafted and sent for your sign-off.
- Week 2: voice interview, voice guide, profile rewritten and live.
- Weeks 3–4: pillar post published, first content cluster in production.
- Month 2 onward: about 30 minutes of your week, roughly 20 minutes on a recorded call and 10 minutes approving drafts.
Book your free audit call30 min · Free · No pitch deck
How we measure
Positioning is slower to measure than reach, so we track it in a specific order and report it monthly against a baseline screenshotted in week one.
- Topic concentration. The share of your impressions and engagement that comes from your named topics rather than from stray posts. Rising concentration is what a position looks like in data.
- Audience composition. Follower growth and engagement broken down by job title, seniority and company size. 400 new followers who are your buyers beats 4,000 who are other founders.
- Reputation signals. Profile views, search appearances, and who’s appearing in them. Also unprompted mentions: people tagging you into conversations about your topic.
- The repeat-back test. The qualitative one, and the one that matters most. On sales calls, do prospects describe you the way the map says they should? We ask your sales team quarterly and write down the words they heard.
- Pipeline. Inbound conversations, meetings booked, and an honest note on what can’t be attributed.
Flat months are reported as flat months.
Results
The positioning work was the part I didn't know I needed. We cut half the topics I wanted to post about, and the inbound got better, not worse.
Fintech COO
Chief Operating Officer, Payments fintech
Items marked Sample are anonymised, illustrative examples written to typical industry ranges. They are not client results.
Ask on the call to see a real positioning map and a real monthly report. Read the LinkedIn personal branding case studies for the full write-ups.
Personal branding agency vs PR firm vs freelancer
| Factor | Us | PR or communications firm | Freelance consultant |
|---|---|---|---|
| Starting point | Your position, written down and signed off | Media opportunities and narrative | Varies widely |
| Channel | LinkedIn, where your buyers already are | Press, podcasts, events | Usually LinkedIn |
| Output | Profile, posts, engagement, reporting | Coverage, bylines, awards | Strategy deck, sometimes posts |
| Who you reach | The named buyers you chose | Broad audiences, some relevant | Depends on their network |
| Best when | You need buyers to trust you before the first call | You need credibility by association and reach beyond your network | You want a sparring partner, not a team |
PR and LinkedIn work well together. A founder with a clear position gets better press, because journalists can tell what you’re for.
Industries we position for
Healthcare & MedTech
Evidence-aware positioning that survives compliance review.
Legal & Compliance
A partner-level position that brings referrals.
Real Estate & PropTech
Market POV and investor-ready credibility.
All ten on the industries hub. In the UAE? See our personal branding agency in Dubai.
What it costs
Positioning is included in every package, so you're choosing content volume rather than whether you get a strategy.
- The Presence — $1,500/month. Positioning, profile, a steady cadence.
- The Authority — $3,500/month. Most clients start here. Higher cadence and a heavier engagement layer.
- The Accelerator — $6,500/month. Highest cadence, prospect lists, full engagement.
Compare what’s in each package.
3-month minimum, then month to month with 30 days' notice. Prices exclude VAT (5% for UAE-based clients).
LinkedIn personal branding FAQs
$1,500, $3,500 or $6,500 a month, published in full on our pricing page. Positioning is in all three. Strategy-only engagements are available on a fixed monthly fee.
Month one is front-loaded: positioning session, written map, voice guide, profile rewrite and the pillar post. After that it’s content against your topic clusters, engagement, and one monthly report with a baseline comparison. Compare packages.
About 30 minutes a week once you're running: roughly 20 minutes on a recorded call and 10 minutes approving drafts. Onboarding needs more, about three hours spread over the first two weeks.
It will sound like you because it's built from a recording of you. We transcribe a 45-minute interview, pull your verbatim sentences, and write a voice guide covering your sentence lengths, the words you use, the words you'd never use, and how you open and close. Every draft is checked against that guide. Weeks three and four are usually the calibration period.
Yes, including the positioning map. Nothing in the map is final until you've signed it, and nothing publishes without your approval in the queue.
Audience composition starts shifting in 30 to 60 days. Topic concentration takes a quarter, because it needs enough posts to be measurable. Buyers repeating your position back to you on sales calls usually takes six to nine months. This takes months, not weeks, and we'd rather you knew that now.
For transcription, research and formatting notes. Not for the positioning work and not for drafting. A positioning map is a judgement call made from a conversation, and a model that hasn't sat in your market can't make it.
Positioning is the decision. Personal branding is everything you do afterwards to make the decision visible. Most people buy the second without having made the first, which is why so much of it fails.
A PR agency earns you coverage in other people's channels. We build a position in the one channel your buyers are already in, and we write under your name rather than pitching journalists. Both can be worth doing, and a clear position makes the PR easier.
Yes. 3-month minimum, then month to month with 30 days' notice. And regardless of the terms: positioning is a multi-quarter project. If you plan to judge it at 60 days, don't start.
Thirty minutes, and a straight answer
We read your profile, your last 90 days of posts and your closest competitors' posts before we speak. Then we tell you what you could credibly own, and whether anyone has taken it yet.
We read your profile first.
Your headline, your About section and your last twenty posts, before we speak. You don't need to prepare anything.
You do most of the talking.
What you sell, who you need in the room, what you've already tried and why it stopped.
You leave with a plan, or a straight no.
If we're not the right fit, we'll tell you on the call and point you somewhere better. We'd rather lose the retainer than take an account we can't make work.
Book your free audit call30 min · Free · No pitch deck
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If we're not the right fit, we'll tell you on the call.