SaaS founder
Founder & CEO, Series A B2B SaaS
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first 90 days
Illustrative, typical range for a first-quarter programme
Voice
LinkedIn Ghostwriting Agency for B2B Founders & Executives
We are a LinkedIn ghostwriting agency for B2B founders and executives. You give us about 30 minutes a week on a recorded call. We turn it into posts in your voice, publish them on your schedule, and answer the comments. You approve everything before it goes live. Nothing is published that you did not say.
- Posts written from your words, not from a prompt
- Publishing, scheduling and comment replies handled for you
- One monthly report that separates reach from pipeline
Book your free audit call30 min · Free · No pitch deck
You approve every post. If we're not a fit, we'll say so on the call.
Not ready to talk? Run the free LinkedIn profile audit first
Ghostwriting sits at the centre of all three packages, from $1,500/month. Compare plans
Could be anyone
We lost our best engineer because I scheduled standup for 7am.
She told me in the exit interview. Not the pay. Not the roadmap. The standup. She had a school drop-off at 7.40 and she'd spent five months quietly failing at both jobs rather than ask me to move a meeting.
I'd copied the 7am standup from a blog post about high-performing teams.
We moved it to 10. Nobody has left since.
Most of what you call culture is a list of things you copied from someone else and never questioned.
Last updated:
Founders and executives in
- B2B SaaS
- Fintech
- Healthcare & MedTech
- Legal
- Consulting
- Real estate
- Manufacturing
- Hospitality
What buyers say · market research
- of B2B decision-makers trust thought leadership more than marketing materials to judge a company's capabilities
- 73%1
- of decision-makers are more receptive to outreach from a company that consistently publishes high-quality thought leadership
- 90%1
- of decision-makers say good thought leadership makes them willing to pay a premium
- 60%1
What is LinkedIn ghostwriting?
LinkedIn ghostwriting is a service where a writer interviews you, writes posts in your voice, and publishes them from your profile with your approval. The ideas, opinions and stories are yours. The drafting, editing, scheduling and comment handling are ours.
Done badly, it produces clean, forgettable posts that could have come from anyone. Done properly, it sounds exactly like the way you argue in a meeting, and it says things only you would say. The difference is not writing talent. It’s how much of you the agency actually captures before it starts typing.
That’s the part most people skip. A prompt and a content calendar can produce 20 posts a month. It takes a recorded conversation, a documented voice guide and a real approval loop to produce 20 posts a month that your buyers believe.
Why founders stall on LinkedIn: strategy, voice and time
Most founders don't fail at LinkedIn for one reason. They fail for three at once, and fixing only one changes nothing.
Strategy. You post, but there’s no through-line. One week it’s hiring, the next it’s a product update, the next a conference photo. Nobody can say what you’re known for, because the posts don’t add up to a position. Ghostwriting without positioning just produces better-written noise.
Voice. You tried a tool, or a cheap writer, and the drafts came back smooth and hollow. Short declarative lines. A listicle. A question at the end. Your buyers have read ten thousand of those, and they skim past yours in half a second.
Time. You can write. You wrote three good posts in January. Then a fundraise, a bad quarter, or a product launch happened, and the account went quiet for nine weeks. Consistency is the one variable LinkedIn rewards most, and it’s the first thing a busy founder loses.
We treat all three as one job. Positioning sets the argument, voice capture sets the sound, and our production schedule removes the time problem. That’s the whole premise of the company: we don’t manage your LinkedIn. We build your thought leadership.
Who this is for, and who it isn't
Right for you if
- You're a founder, CEO or senior executive at a B2B company, and your buyers are on LinkedIn
- You have real opinions about your market and no time to write them down
- You sell something considered: average deal sizes that justify $1,500 to $6,500 a month
- You'll give us 30 minutes a week, reliably, for at least six months
- You're willing to say something specific in public, including things competitors will disagree with
Not for you if
- You want a job, not a market position. Profile work for job seekers isn't what we do.
- You want 50,000 followers and don't care who they are
- You want to approve nothing and read nothing, and just have posts appear
- You need leads this month. Paid channels do that faster, and we'll tell you so.
- You want us to write opinions you don't hold. We write your argument, not a rented one.
- Your budget is under $1,500 a month. Our packages start there, and we’d rather point you to a freelancer than sell you a thin version of this.
What's included each month
Every package is built around the same core: positioning first, then a documented voice, then content on a fixed cadence with engagement attached. The volume changes by tier.
In every package, from month one
- A paid profile audit and a full rewrite of your headline, About, Featured and banner, covered in detail on our executive LinkedIn profile optimization page
- Positioning: the topics you will own and the ones you’ll deliberately leave alone
- One pinned pillar post that states your position plainly
- A recorded onboarding call and your written voice guide
- A weekly recorded interview, about 20 minutes
- Drafts delivered for approval, publishing handled by us
- One monthly report (see “How we measure”, below)
Content production by tier
- The Presence, $1,500/month. 10 short-form and 2 long-form posts a month, on a fixed weekly cadence.
- The Authority, $3,500/month. 16 short-form and 4 long-form posts a month, plus one lead magnet a month, which we cover on the content-led lead generation page.
- The Accelerator, $6,500/month. The same 16 and 4, plus domain-specific prospect lists and the heaviest engagement layer.
Counts as published on the pricing page.
Formats we write
Narrative posts, contrarian arguments, teardowns of something in your market, customer stories with the numbers approved, hiring and culture posts that aren’t platitudes, product reasoning (why we built it this way, not “we shipped a thing”), carousels and document posts, and comment-thread follow-ups when a post takes off.
Adjacent, sold separately
Long-form issues are handled by a recurring newsletter in your voice. Comments on other people’s posts are handled by done-for-you commenting on your buyers’ posts. Paid amplification of posts we’ve already written is handled by our LinkedIn advertising agency service.
Book your free audit call30 min · Free · No pitch deck
How it works
Four stages. The first two weeks are front-loaded, then it settles into a rhythm you barely notice.
Day 0
Audit and positioning call (90 minutes, once)
We read your profile, your last 90 days of posts and your competitors' posts before we speak. Then one call: what you sell, who decides, what you believe that your market doesn't, and what you refuse to say in public. We screenshot your current analytics so there's a baseline nobody can argue with later.
Week 1
Voice capture and the voice guide
A recorded 45-minute interview with no agenda beyond getting you talking. We transcribe it and build your voice guide (see below). You read it and correct it. This document governs every draft after it.
Week 2
Profile rewrite, pillar post, first drafts
Your profile goes live rewritten. The pinned pillar post states your position. The first batch of drafts arrives in your approval queue.
Weeks 3 onward
The weekly loop
One 20-minute recorded call a week, usually on a standing slot. We ask about what actually happened: the deal you lost, the hire that didn't work, the thing a customer said that annoyed you. Drafts go into your queue. You approve, edit or kill. We publish and handle replies.
Month 2 and beyond
Reading the data and adjusting
Monthly report, then a short call. We keep the pillars that pull your buyers and cut the ones that only pull peers. Posting cadence and format mix shift based on what the data says, not on what's trendy.
Your week, and ours
Your week: about 30 minutes
30min
- 20 minutes: the recorded interview call
- About 10 minutes: approving drafts in the queue
Our week
- 01
Transcribe and tag the interview
- 02
Pull the three strongest ideas against your positioning map
- 03
Draft against the voice guide
- 04
Internal edit: cut anything a competitor could also have written
- 05
Load drafts into your approval queue
- 06
Publish on schedule
- 07
Reply to comments on your posts, in your voice
- 08
Log reach, resonance and inbound conversations
How we capture your voice, and what the voice guide contains
Every agency says the content will sound like you. The claim is worth nothing on its own, so here's the mechanism.
Step 1: the interview, recorded. We don’t send you a questionnaire. Questionnaires produce written answers, and your written voice is not your spoken voice. Your spoken voice is the one your buyers recognise from meetings. The first interview runs 45 minutes. We ask you to tell stories and defend positions, and we let you ramble, because the usable lines are usually in the rambling.
Step 2: the transcript, read like a document. We mark every sentence you’d never write but did say. Those lines are the raw material.
Step 3: the voice guide. A working document, usually two to three pages, that a new writer could use on day one. It contains:
- Verbatim lines. 15 to 25 sentences you actually said, quoted exactly, as the reference for rhythm.
- Sentence shape. Your real average length and your range. Some founders talk in 9-word stabs. Others run 40-word sentences with three clauses. Both are fine; imitating the wrong one is what sounds fake.
- Your words. The nouns and verbs you reach for. The industry terms you use and the ones you think are nonsense.
- The banned list. Words and constructions you’d never use. For most founders this includes “excited to announce”, “humbled”, “thrilled”, and any sentence with “journey” in it.
- How you open and how you end. Do you start with a number, a scene or a claim? Do you end with a question, a line of advice, or nothing at all?
- Punctuation habits. Whether you use dashes, parentheses, one-line paragraphs, or semicolons (almost nobody does).
- Your three recurring arguments. The things you say in every meeting without realising it. These become content pillars.
- Hard boundaries. Clients, numbers, people and topics that never appear in public.
Step 4: the drafts are checked against the guide, not against a style sheet. Our internal edit has one rule. If a sentence could appear on a competitor’s profile with the name swapped, it gets cut.
A before and after
Same idea, two drafts. The first is what a tool or a cheap writer produces. The second is a line from the recorded call, barely touched.
Any founder could have written this
Illustrative example. Not a client post.
We hired two senior people last quarter and both of them failed. Not because they were bad. Because I wrote the job description for the org chart I wanted in 18 months, not the one we actually have.
Illustrative example. Not a client post.
The second one is riskier. It admits a mistake, it’s specific about the timeframe, and it names the real cause. That’s why buyers stop on it.
The approval workflow
Nothing is published without your yes.
Drafts land in a shared queue on a fixed day each week, with the scheduled publish date on each one.
You do one of three things on each draft: approve, edit in line, or kill. Killing a draft needs no explanation.
Edits come back to us and go into the voice guide, so the same correction isn’t needed twice.
Approved drafts publish on schedule. You get a link.
If a draft is still unapproved by its publish date, it doesn’t go out. We don’t publish on silence.
Two consequences worth stating plainly. You can stop any post at any time. And because you’re reading everything, the voice gets more accurate every month rather than drifting.
LinkedIn content creation for executives, beyond the feed post
Executive ghostwriting on LinkedIn is not only posts. The same voice guide drives everything we write under your name, so the output stays consistent wherever it appears.
What that covers inside this service: your pinned pillar post, document and carousel posts for frameworks that need more room, comment replies on your own posts (which is where most of the actual conversation happens), your DM replies when someone responds to a post, and short written contributions where you’ve been asked for a quote or a panel bio.
What sits on its own page because it’s a different buying decision: a recurring long-form issue, which is LinkedIn newsletter ghostwriting, and a full book, which is thought leadership book ghostwriting. Clients often add both later. The posts are usually the draft material for the newsletter, and the newsletter is usually the draft material for the book.
How we measure
One report a month, against a baseline we screenshot in week one. Four groups of numbers, in the order they actually move.
Reach (moves first, usually within 30 days)
Impressions, unique members reached, follower growth, and follower growth broken down by job title and company size. Total followers on its own is the least useful number on LinkedIn, so we never lead with it.
Resonance (weeks 4 to 12)
Comments from people inside your buyer profile, separated from comments by peers and other founders. Saves and shares. DMs received. Which content pillar produced them.
Reputation (months 2 to 4)
Profile views, search appearances, and the seniority and companies of the people viewing you. This is the number that tells you whether the right people are circling.
Pipeline (slowest, and the only one that pays)
Inbound conversations logged, meetings booked from LinkedIn, and opportunities your team attributes to the channel. We also report what we cannot attribute, because a lot of LinkedIn influence shows up on a call as “I’ve been reading your posts” and never touches a UTM.
What the report also contains: the posts that underperformed and our read on why, what we’re changing next month, and the baseline figure beside every current figure.
We report flat months as flat months. If a quarter doesn’t move, you’ll read that in the report before you have to ask.
Results
I stopped dreading Mondays on LinkedIn. Thirty minutes on a call, and the week's posts sound more like me than the ones I used to write myself.
SaaS founder
Founder & CEO, B2B SaaS
Items marked Sample are anonymised, illustrative examples written to typical industry ranges. They are not client results.
Judge us on the method too. Ask on the call to see a real voice guide, a real approval queue and a real monthly report. We’ll show you all three.
Read the LinkedIn personal branding case studies for the full write-ups.
LinkedIn ghostwriting agency vs freelancer vs in-house vs AI tools
Four real options. Each is the right answer for somebody.
| Factor | Agency (us) | Freelance ghostwriter | In-house marketer | AI writing tool |
|---|---|---|---|---|
| Typical cost | $1,500–$6,500/month | $500–$2,500/month | $60k–$110k/year plus benefits | $30–$100/month |
| Positioning included | Yes, before any writing | Rarely | Sometimes, if they're senior | No |
| Voice capture | Recorded interviews, documented voice guide | Varies by person | Strong, they sit near you | A prompt and your old posts |
| Your time per week | About 30 minutes | 1–2 hours, more if you brief in writing | 1–2 hours | 2–4 hours, because you still edit everything |
| Consistency when you get busy | Holds, it's our schedule | Breaks if they take on more clients | Holds, until they're pulled onto a launch | Breaks, because the input is you |
| Risk | Cost. You pay for the system, not just the words. | Single point of failure. Capacity and holidays. | Slow to hire, and LinkedIn is one of nine things they own. | Output nobody remembers, and a measurable sameness your buyers notice |
| Best when | Your time is the constraint and the deal sizes justify it | Budget is tight and you can brief well | You have enough content work for a full role | You enjoy writing and want a faster first draft |
Our honest read: a good freelancer beats a bad agency, and a founder who genuinely enjoys writing beats both. Hire us when the writing is the thing that keeps not happening.
Industries we write for
Domain specifics change what's safe to say and what buyers find credible. Three of the ten we work in:
SaaS & Software
Category POV and product reasoning that supports pipeline.
Fintech
Trust-building content built around compliance review.
Professional Services
Expertise-led content that brings inbound clients.
See all ten on the LinkedIn thought leadership by industry hub. Based in the UAE? Start with LinkedIn ghostwriting in Dubai.
What it costs
Ghostwriting is the core of all three packages, so the price you're choosing between is the cadence and the depth of the engagement layer.
- The Presence — $1,500/month. A steady cadence and a clear position. For founders starting from near zero.
- The Authority — $3,500/month. Most clients start here. Higher cadence, heavier engagement, one lead magnet a month.
- The Accelerator — $6,500/month. Highest cadence, domain-specific prospect lists, the full engagement layer.
Compare what’s in each package.
3-month minimum, then month to month with 30 days' notice. Prices exclude VAT (5% for UAE-based clients).
Book your free audit call30 min · Free · No pitch deck
If we’re not the right fit, we’ll tell you on the call.
LinkedIn ghostwriting FAQs
Our packages are $1,500, $3,500 and $6,500 a month, published in full on the pricing page. Across the market, freelancers run roughly $500 to $2,500 a month and agency programs for a single executive run $2,000 to $6,000. Anything under about $800 a month is usually one writer with too many clients, or a tool with a human label on it.
Positioning, a documented voice guide, a weekly recorded interview, posts written and published on a fixed cadence, comment replies on your posts, and one monthly report with a baseline comparison. The post volume is what changes between tiers: 10 short-form and 2 long-form posts a month on The Presence, 16 and 4 on The Authority and The Accelerator.
About 30 minutes a week: roughly 20 minutes on the recorded interview call and about 10 minutes approving drafts. Onboarding is heavier, with a 90-minute positioning call and a 45-minute voice interview in the first two weeks.
That depends on something we can show you rather than promise. We record you talking, transcribe it, and build a voice guide from your verbatim sentences, your sentence lengths, your words and your banned words. Every draft is checked against that guide, and anything that could appear on a competitor's profile with the name swapped gets cut. Ask to see a real voice guide on the call. The first three to four weeks are usually the calibration period, and your in-line edits are what close the gap.
Yes. Drafts land in a queue with their scheduled publish date. You approve, edit or kill each one. If a draft isn't approved by its date, it doesn't publish. We never post on silence.
Reach moves first, usually inside the first 30 days, because consistent posting changes it mechanically. Resonance from the right people follows in weeks four to twelve. Profile views and search appearances from senior buyers move in months two to four. Inbound conversations are the slowest signal, and the one we won't put a date on. Plan for six months before you judge the channel, and twelve before you judge it finally.
Yes, in three narrow places: transcribing your interview recordings, research and fact-checking, and formatting long transcripts into readable notes. We do not use AI to generate the drafts. The source of every post is a sentence you said on a call, and the voice guide is built by a person reading your transcript. If you want to see where the line sits, ask on the call and we'll walk through a draft's provenance line by line.
It's the same arrangement as a speechwriter, a book collaborator or a CEO's annual letter: the ideas, opinions and approval are the named person's, and the drafting is a professional's. Where it stops being ethical is when the ideas aren't yours. We won't invent opinions you don't hold, attribute experiences you didn't have, or fabricate numbers. If you'd be uncomfortable defending a post in a meeting, kill it in the queue.
You do. You own everything we write for you once it's paid for. We may show approved work in our portfolio only with your written permission. You keep control of your account. We draft and schedule through an approved tool, or send drafts for you to post; we never need your password. If we stop working together, you keep the full archive and the voice guide, so the next writer starts where we left off.
Kill it, with no explanation needed. Or mark it up in line, which is more useful to us, because the edit goes into your voice guide and the same correction isn't needed again. Two rounds of revisions on every post. You approve everything before it goes live. If a month's direction is wrong, we stop, re-run the positioning conversation, and redraft at no extra cost.
Whoever it is, you meet them on the interview calls, and they're the same person month to month. We don't rotate accounts through a pool.
Yes. 3-month minimum, then month to month with 30 days' notice. And regardless of the terms: this takes months, not weeks. If you're planning to judge it after 60 days, don't start.
LinkedIn management means someone running your account: scheduling, replies, housekeeping. We do that work, but it isn't the product. The product is a position in your market that your buyers can repeat back to you. That's why positioning comes before the first draft, and why the report tracks who is reading rather than how many.
Thirty minutes, and a straight answer
We read your profile and your last 90 days of posts before the call. Then you do most of the talking, and you leave with a plan for the next 90 days, or a straight no.
We read your profile first.
Your headline, your About section and your last twenty posts, before we speak. You don't need to prepare anything.
You do most of the talking.
What you sell, who you need in the room, what you've already tried and why it stopped.
You leave with a plan, or a straight no.
If we're not the right fit, we'll tell you on the call and point you somewhere better. We'd rather lose the retainer than take an account we can't make work.
Book your free audit call30 min · Free · No pitch deck
hello@thoughtleaders.aeWe reply within one working dayMon–Fri, 9:00–18:00 GST
Based in Dubai, writing for founders worldwide. See LinkedIn ghostwriting in Dubai.
You approve every post. If we're not a fit, we'll say so on the call.
Or run the free LinkedIn profile audit and read the result yourself